HI THERE.

My name is Anna. I am a designer, researcher, and curious futurist bridging the gap between design and social science.

My strong background in UX and Service Design allows me to draw on over 5 years of experience in the development of products, facilitating workshops, conducting research, and working with strategic design tools such as User Journey Maps, Service Blueprints, Design Sprints, and more.

After years of experience in design agencies, I followed my curiosity for the social sciences and went to study Spatial Designs and Society in Copenhagen, in an effort to better understand the social context of designed products, spaces, and services. The program drew on sociology, anthropology, and geography, enabling me to combine my design experience with the intellectual skills of an ethnographic researcher and writer. Within academia, I am interested in digital geography and sociology, hybrid space, and the concept of utopia, something reflected in my articles and thesis. I have developed these interests further, working in the field of foresight and futures design at Bespoke, a strategic design and foresight studio in Copenhagen.

My strengths lie in critical thinking and simplifying complex patterns through social theories while making any outcome tangible through my design skills. I find motivation in addressing socio-political challenges and social questions on both meta and local levels. In doing so, I employ a critical, yet constructive approach, working to pave the way for a better future and present.

Currently, I work as a Product Designer at Prematch, where we are building an app for grassroots football. Utilizing my design and research experience, I contribute to building a digital and social space for local communities, acknowledging the societal role of grassroots sports within an increasingly urbanized and globalized world.

Professionally, I am looking for new challenges and an organization where I can grow and contribute with my rich interdisciplinary skillset to create products and services of value.